Willow Desktop is our main app. Beyond the foundational features you'd expect—such as adding terms to a personal dictionary, configuring shortcuts, setting languages, and other usage-based settings and fast routes

—we place strong emphasis on user growth and user education.

During onboarding, we guide users to correctly discover and use Willow's various dictation methods. Our in-app Education Center, paired with motivational design patterns, helps users build and retain the habit of using Willow. The main app also includes team management and friend referral features. Near the primary action area, an auto-rotating carousel and other surface-level designs make it easy for users to invite their friends.

We aim to first build user stickiness and habit formation, then drive exponential growth through enterprise plans and a multi-layered friend referral strategy.