TikTok PGC
TikTok Sports
Lead designer building TikTok Sports from 0-1, collaborated with Super Bowl, UCL, and MLB
My role
Lead designer
Timeline
2025.2
My scope
Partnered with over 20 sports game publishers, reached 1.2 billion impressions, and built a new UI for multiple user scenarios.
At TikTok, we began building sports UX infrastructure at the start of 2025, with the goal of enhancing and boosting sports content consumption across scenarios including the “For Your” page, search, and detail pages.
My scope
The metrics we’ve achieved on the consumer side so far are astonishing — we reached 1.2 billion impressions (click-through rate) on the Super Bowl LIX detail page in 2025. More games are also coming to our platform, as the benefits are double-edged: while users enjoy an enriched live sports experience on TikTok, sports publishers and official associations also gain greater exposure and more followers, supported by increased watch time.
Sports anchor design
A new entry point for the sports details on FYP
User flow
For your page · Sports detail page · Seach landing page
Super Bowl LIX
For your page · Sports detail page · Seach landing page
Super Bowl LIX
Player's search landing page
My scope
Sports components — As our team plans to collaborate with more sports, projecting over 50 by the end of 2025, a library of design components is crucial to regulate their usage and provide design guidance for various edge cases.
